It is 2018… Why is it hard to subsist in this hard-hitting ambiance? Why do the old SEO techniques not work out now? What has changed drastically? Why is it so? Likewise, many queries have sprouted in the minds of the populace as well as the professional beings too. And, it is very obvious. The things go transformed so hastily that no one can imagine it. Actually, the perspectives and the visions have reached beyond the horizon. And, so as the digital marketing strategies have also transformed. Yet, the oldest ones are effective, but due to the advancement in the epoch, the newer ones are ruling over the entire world.
SEO tips by the digital marketing experts:
- Free plug-in All In One SEO:
All in One SEO Pack optimizes your WordPress blog. It is one of the most prominent plugins for WordPress with more than 15 million downloads. Usually, the individuals think that just installing the plugin will help their blog’s SEO, but it doesn’t. You have to undertake some auxiliary steps to acquire the maximum benefits from this plugin.
Additionally, you can use Google Analytics to examine which pages have performed well and SE Ranking can also be used to check the backlinks and positions on Google.
- All In One SEO
- Yoast SEO Plugin
- Google Analytics
- SE Ranking
- Content Marketing:
Content marketing is the most commercially important digital marketing trend in 2015. It is a great way to engage with the customers and visitors and to provide them with the expertise know-how to assist them during their services. Its two most influential essences:
- Sell knowledge and expertise
- Traffic is significantly increased
Even, with the prominence, it has become tougher day-by-day as millions of experts, writers and information workers create free content because they want to-it is called as the Post-and-Hope. And, if millions of individual experts and businesses create the free content for their business benefits, then it is called as- Post-and-Promote.
- SE Ranking
- Screaming Frog
- Guest Post:
Don’t overlook the guest blogging. Though, the rumors have sprouted that it has vanished from the market, but it isn’t. Google hates the replicated and spammy content, but the one who writes the great quality content, is rewarded by the Google. It is a very powerful approach to acquire the links from the authoritative websites and to raise the domain’s search ranking. If you want to increase your authority and create awareness for your blog, then guest post is the ultimate solution for your hitch.
The contribution of stories on large publications for journalism is also an influential technique to enhance the visibility. You can use the tool- HARO (HelpAReporterOut.com).
- SEMrush BuzzSumo
- Raven tools
- White Hat SEO:
Simply follow the Google guidelines sincerely and procure the favorable outcomes. Google loves the ethical strategies. So, employ them in your optimizing process. Adopt the legitimate course of action, have patience and you will assuredly get the productive results. Nevertheless, it consumes a bit longer time, but it will cater you the enduring upshots.
Plus, the relevancy of the content is the other aspect of the white-hat SEO. If your content is relevant, it will surely be appreciated and will lead to a higher ranking.
- Google Webmaster tool
- SEO Screaming Frog SEO spider
- WebCEO (which uses Ahrefs data)
- Google Analytics
- Content Writing:
The content is always the king, and now it is swaying over the entire SEO kingdom. If your content is of great value and relevancy, then it should be acknowledged earnestly. It is good for the SEO, but more best for the customers to swallow some productive stuff. Undoubtedly, good quality content is a crucial component of your website and can add much value to your digital presence.
Ensure to document the right content strategy and then create it for the relevant audience and eventually, keep updated with the latest news.
- Plagiarism Checker
- Invite influencers and get benefitted:
Along with the long tail keyword research, search the synonyms and the neighboring concepts to expand the wavelength of searching.
The research has the boundless extent. One more way is to invite the experts of higher niche to provide the quotes on your topic and don’t forget to cite them in your article. Such influencers are eager to include your article in their roundups and share it on the social media. Participate in other blogger’s interviews and niche discussions also.
- Work In accordance with the client’s requirements:
Focus solely on the client’s requirements and problems and then work correspondingly. Let us build a proper strategy.
- Define KPI (Key Performance Indicators), track it and make the recommendations according to them.
- Pick out the keywords and the opportunities.
- Figure out the landing pages that affect KPIs and enhance the audience involvement via the organic search.
- Scrutinize the appropriate link building technique and initiate the procedure.
- Screaming Frog
- Google Analytics
- Google Search Console
- Bing Webmaster tools
- Google Developers page speed test
- Google rich snippet testing tool
- Open site explorer
- Social Media Channel:
It is the widest channel to share your any image, information or any other element. You can share the articles on FB wall, make use of Twitter and Instagram and also post on your Linkedin account. Social micro-conversions have become an active and successful strategy for each business in 2015. And, in the upcoming future, it might become the largest network to share and post the professional and personal components.
- Google Keyword Planner
- Long Tail Pro 3.0
- Be the shadow of SEO basics:
Each aspect has initiated from the base and then it will proceed to higher and higher position. So, stick to the basics of SEO. Be upgraded, but don’t neglect the fundamentals. SEO is about performing all the little things efficiently and serve the users and search engines at your best. Like- off-page and on-site optimization strategies, they are the oldest but also have the modern techniques too.
- Screaming Frog SEO spider
- Pivotal tracker
- Videos and Well-written blog posts:
Create the compelling videos and the well-written blogs that go after the long-tail keywords and phrases. On account of the high competition, some crucial points are to be considered:
- Employ the long-tail keywords and phrases
- Your post needs to be around 1000 words and it is stuffed with the quality and “how to” information.
- Use the same long-tail keywords be compatible with the videos that have their robust visibility in the YouTube landscape.
- Spend your maximum time in sharing your chore on various sites and communities. (Twitter and Reddit can be utilized)
- Yoast plug-in