LinkedIn is the leading social networking site for professionals with more than 200 million members. It is an appropriate location for recent job updates and networking with colleagues.
Do you use LinkedIn to market your business?
Have you ever heard about the LinkedIn company page?
A LinkedIn Company page is a fantastic opportunity to promote your business. You can say it is the voice of your organization on LinkedIn.
So, the business should create a LinkedIn company page as soon as possible to enhance their business.
How to create the one?
This step by step guide will help you to create a fantastic LinkedIn company page and motivate the users to click the follow button.
Before you get started with LinkedIn company page, make sure you have an existing active personal LinkedIn profile.
- Create a Page
To create a LinkedIn company page, click on the Work in the top navigation bar and select Create a Company Page + from the drop-down menu.
Whether you are a premium LinkedIn member or not, you can create your page from a personal account.
- Fill in Your Basic and Company Details
Now when you create a company page next it will ask you to enter the business name as you want your business to appear on LinkedIn.
In the second box, enter the URL of your company. Keep URL as your company name for ease and consistent branding.
Finally, verify that you are the official representative of the company and the authority to create a page.
- Upload a banner image and logo of your Company page
Make the most of your LinkedIn company page as it is a piece of real estate of your business. To make your company page stand out, upload a banner image and logo of your company on the page.
Create a logo of the standard dimension of 100×60 pixels. Now design an eye-catching banner image for your page. You can use various free graphics tools to design the banner image.
- Describe your company and add company details
Now, describe your company. It is a very crucial part of your LinkedIn company page as it will help people to understand how you will serve them.
You can write up to 2000 words in this section. Keep in mind these points while writing this section:
- What are the goals of this company page?
- What will be the key benefits I will provide with this page?
- This page belongs to whom (job seekers or employees etc.)
Now add some specific company details.
- Your Website address
- Company Size
- Year founded
- Company type
If your business has multiple offices, then include the location of the main office on your company page.
- Add Employers to your page
Share the LinkedIn Company page you created with your company employees. Encourage the employees to add their profiles on your company page. It will increase the number of followers on your page and drive more traffic to it.
If you or your employees don’t have a clickable link to the company page, then edit this in the experience section of your company page.
- Create and Share Awesome Content on LinkedIn Company Pages
Start creating content for your LinkedIn company page. It can be in any form, image, text or video. If you have a short video describing your company, then your company page is the best place to post this video.
If you post regular content on your page, then it immensely helps your business grow. Providing high-quality content to the people through your company page helps in building trust and establishes your brand among a large number of audiences.
To post an update on your LinkedIn company page, click on the Updates in the navigation bar, add text or a link in the update bar and post it.
You can include 2-3 hashtags to this post as it will help your content to reach to wider audience.
You can also manage various settings in your page like who can post the comment on your post and who can see your post etc.
- Manage Page Analytics
LinkedIn offers useful analytics tools within company pages. It will help you to analyze which type of content is more engaging and who is following your page etc.
To check the analytics of your company page, go to your LinkedIn Company page and click on analytics.
You can check here about:
Visit each of these sections to have a clear understanding of your company page.
The LinkedIn company page of your company is a great place for the prospectus to know more about your company. So, set your goals, create a page, connect with the clients and grow your business.
George is corporate relationship manager at Inc Academy and he likes to share his knowledge on digital marketing topics.