Why Your Business Should Invest in a Mobile App

In today’s digital era, mobile apps are the driving force behind smartphones and internet usage. Moreover, 8 in 10 persons use their mobiles rather than a desktop or even laptop, for internet activities. Such practices has also found it’s way into the buying habits of consumers. Whether your business is that of a product or service, the bottom line is that you’re selling, and you have to be able to make it easy for your customers to buy from you. More ease equals more sales.

Invest in a Mobile App:

Mobile app growth is such that thousands of apps are uploaded to Google and Apple app store every month. A mobile app makes communication between the company and consumer exclusive.  Wondering whether to get on the mobile app wagon? The following reasons would help you in reaching an informed decision of whether to invest in a mobile app for your business.

  1. With a mobile app, you can directly market to your consumers. When your consumers are looking for information from product specs/ features, pricing, user guide, payment and other incidental services, your mobile app will be the one-stop shop for all these. In addition, you can use your app to send reminders and notifications about promos, discounts or completing of a purchase. Some mobile apps work with GPS which is beneficial for local clients. That means if a prospective client is within your business locality, they could get a notification to drop in and make some purchases with discounts.
  2. Having a mobile app keeps you top of the mind of your customers. This holds true even where the app is not used daily, as they would likely come across your app when searching for another particular app on their device. It doesn’t matter if you already have a traditional website or even an e-commerce store, apps are higher up the scale because they are usually more responsive.
  3. It’s just cool when we come across a business who’s got it’s own mobile app. Your respect for the business simply triples. Other businesses without an app, would probably find it hard to compete. A fast way therefore to increase market share is to get a mobile app that optimizes customer’s experience with your business. Ensure the UX is easy to navigate with all necessary integrations like payment working seamlessly. A customer who finds it quick and easy to make purchases on your app, will become a loyal customer.
  4. There is a 90% probability that your target audience are using a mobile. What better way to attract, convince and convert them to paying customers than through a mobile app. The number of smartphones and mobiles produced today is more than double the number of desktops and laptops. What does that tell you? Think mobile.

Yes, I know what you’re thinking: “doesn’t every Jack and Jill company have a mobile app for their business?” You’re right, the answer to that question is yes. However, that’s where we come in. We are experts in the Mobile App development industry and can build for your business an app that stands out from the crowd. We will collaborate with you to give your mobile app a unique distinctive feature that will make it irresistible to your audience.

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